In the 21st Century Print, Publishing and the Web will flow together. "Web Lifestyle" becomes the consumption attitude of the future. The intelligent media will offer everything to the consumer, which he requires in his life: products, education, information and entertainment. Thanks to the parallel processing of information in traditional and digitalized form the consumers will consume in such an easy and routine way, like you purchase nowadays via mail order or department store visits.

The Internet offers chances for communication, particularly the possibility of One-to-One-Communication. The classic media will thereby play a key role, because without the consistent linkage of all media, the Internet will not be more than an addition to the conventional communication.