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| The development
of a mobile phone takes 15 months - its life cycle totals just
half a year. |
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For the maintenance of the business preservation
the obligation to the constant development of new products and -variations
plays a key role. Within a week an average of 910 new products arrive
on the German market. The dramatic shortening of the product life
cycles results in an increasing aging of the products.
For that reason it is unavoidable to guarantee
a differentiated profile for the brand as well as the fast, undisturbed
and effective course of communication.
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