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A frequent change in the communicative appearance is often
an indicator for a lack of strategic planning.
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The conditions of communication intensify increasingly;
Marketing problems can no longer be solved by classic media as well
as by new media, because the individual instruments are no longer
definable isolated. Only the integrated use of several media in
a compound creates an optimum of effectiveness.
At Addways the media utilization is determined
by a rational analysis, because the decision of means can not be
given. It must rather reflect the result of the communication strategy.
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